Highly flexible and uncluttered, this design gives the editor a wide range of formats for visual impact. This chimney may contain news briefs, a complete story or only a photograph and cutline. Irregular story shapes are avoided to maintain this modular look An earmark of a classic modular format is a strong vertical chimney (a panel running at least half the depth of the page) on the left or right side of the page. 8-26), pleasing blocks (modules) of vertical and horizontal rectangles are combined. Horizontal modules of headlines, copy, photographs and even the flag give the page a strong horizontal thrust. This format came about as a result of readability studies which indicate that readers estimate their reading time of horizontal copy blocks to be about half that of vertical blocks. It is characterized by large multicolumn headlines, large horizontal pictures, white space and odd-column measures. Horizontal design provides strong horizontal units with a few vertical displays for contrast. In this type of makeup, the lead story is placed in the upper left-hand corner or the upper right-hand corner depending on which one you use as the final point of the page. 8-25), the page is made up by placing elements on the page so the majority of the elements present a horizontal display. (Headlines and headline terminology will be covered in detail in Chapter 9.) Functional design uses no decks on headlines and avoids jumps. It often has stories that run over the nameplate and uses short and floating nameplates, kickers, down-style headlines and several pictures. In this type of makeup, the lead story is placed in the upper left-hand corner.įunctional design always lets the news dictate the layout and is characterized by very few banner headlines. The vertical line, diagonal line, circular or horizontal line could be the type of line used in fictional design.

It is based on presenting the day's news in the way that will be most appealing and convenient to the reader.

In functional design, the page is made up according to no set pattern. While not really offering a new concept in newspaper style, the following design concepts represent a break from the pure traditional patterns: l Functional

Layouteditor circular pattern angled